Just as the term “anti-ageing” has been widely abandoned, the negative language around blemishes now feels dated too.
Looking back at photos from my uni days, it’s immediately obvious who among my friendship group is covering up a spot in each snap. A hastily rearranged fringe, a carefully placed hand or – in the case of a spot too prominent to be hidden entirely – an inch-thick layer of concealer, invariably in the wrong shade. Spots equalled shame, and we did whatever it took to hide them. But just as the shade ranges of our concealers have – mercifully – evolved, so too have our attitudes toward acne.
She’s part of a growing movement. Justin Bieber also declared “pimples are in” with a selfie last year, Love Island 2019’s Francesca was praised for ditching the make-up and showing her own acne onscreen, and celebrities such as Kylie Jenner, Miley Cyrus and Mindy Kaling have all posted pictures of their faces dotted with pimple cream.
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