Gloucestershire County Council faced backlash from farmers after urging residents to consider plant-based milk alternatives in their 'Swaps in Seconds' campaign. The council issued an apology, stating they didn't intend to offend or discourage support for local farmers. Dairy farmers criticized the campaign for lacking context and ignoring the relatively low carbon footprint of UK dairy farms.
A council has sparked outrage amongst dairy farmers after urging its residents to consider 'climate-friendly alternatives' to milk.
However, the suggestions left a sour taste in dairy farmers' mouths, with Jacob James from Whole Moo World describing the campaign as 'frustrating'. A Gloucestershire County Council spokesperson told the Express: 'Gloucestershire has an amazing farming community who go beyond the call of duty to produce local milk that people across the county enjoy.
Local dairy farmers described the council campaign as 'frustrating' as it 'fails to take into consideration any context'
DAIRY FARMERS MILK ALTERNATIVES CLIMATE CHANGE CAMPAIGN COUNCIL
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