County's NHS relaunches its 'Think Which' campaign ahead of winter pressures

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County's NHS relaunches its 'Think Which' campaign ahead of winter pressures
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Healthcare services across Shropshire, Telford and Wrekin are encouraging patients to 'Think Which' service they need to help ease pressures on emergency services this winter.

Healthcare services across Shropshire, Telford and Wrekin are encouraging patients to 'Think Which' service they need to help ease pressures on emergency services this winter.Winter is typically the busiest time for healthcare as colder weather and seasonal illnesses drive more people to seek care.

In Shropshire, Telford and Wrekin, more than 135,000 people visited A&E last year, almost half of these cases could be treated elsewhere, such as at a Minor Injury Unit or a pharmacy. The Think Which Service campaign highlights the range of healthcare services available and urges residents to seek the most appropriate option for their condition.

Dr Jess Harvey, a GP at Much Wenlock and Cressage Medical Practice, added: “This time of year, we naturally see more colds, flu, and other seasonal illnesses. Many people aren’t aware that their local pharmacist can provide similar advice to what they’d get from a GP. For minor ailments, pharmacies or NHS 111 can be more efficient options, allowing GPs to focus on patients who need more in-depth care.

"However, GPs aren’t always the best fit for every issue. For some concerns, like joint pain or mental health, it might be more beneficial to see a specialist, such as a physiotherapist or mental health practitioner. These professionals offer longer appointments for thorough assessments and can consult a GP if needed.”

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