Creative Hedonism: How Prada’s Double Club Took Over Oscar Weekend in LA

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Creative Hedonism: How Prada’s Double Club Took Over Oscar Weekend in LA
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Inside Prada’s Double Club party in Los Angeles, with Lil Wayne, Letitia Wright, Shay Mitchell, Hunter Schafer, Hunter Doohan, and Olivia Perez.

“If you can appreciate real art, make some mother-fucking noise!” Lil Wayne was addressing a packed tight, phones-up LA crowd that must truly have loved their art, because they did exactly as he suggested. It was after midnight this past Saturday in LA’s Arts District, and Prada’s Double Club was at its point of crescendo.

Höller’s installation space nodded to Luna Luna via the installation of roller coasters, swing chairs, and a carousel—all of which ran all night long and for free. And it reflected the double agenda of Prada’s project by carving the space into a series of incrementally elevated stages, each one exactly half the area of the next, in order to create a blocky, brutalist spiral centerpiece in the heart of the room. This was illuminated with hundreds of multicolored light bulbs.

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