Creepy Nuts talk about their long-running hit 'Bling-Bang-Bang-Born' in this Billboard Japan mid-year chart-topper interview.
season 2, which premiered in January. Along with the infectious dance moves of the anime’s opening clip, the hip-hop hit gained overwhelming support from listeners, mainly through TikTok and streams.tally — the longest consecutive streak at No. 1 on this chart. This puts the viral hit atop the mid-year tally for this and numerous other rankings for an unprecedented total of 13 No. 1s.
DJ Matsunaga: I made the sound of that track based on my own ideas… The combination of Latin and Jersey club music was rare. Plus, not just one but a number of things I’ve adopted and have been inspired by are included in a track. I mix them together and then my habitual hand movements are added to the mix. I also mess around a lot when I make each song, waiting for an “accident” to happen.
By the way, did you routinely check music charts, including those other than Billboard Japan, before “Bling-Bang-Bang-Born” became a hit? Lastly, a lot of songs from Japan that rank high on global charts, including “Bling-Bang-Bang-Born,” tend to be a blend of Japanese and Western styles, or have some Japanese elements to them. As a duo that has taken pride in exploring Japanese rap throughout its career, could you tell us how you face the Japanese language and elements of Japanese-ness in your music?
DJ Matsunaga: When you look at the Japanese music market, there are many templates. Themes, sounds, chord progressions, and all other aspects of a song can be said to be “designed for the Japanese charts.” If you make a song based solely on the J-pop model, the range of expression becomes extremely limited.
DJ Matsunaga: Yes. Well, highlighting R’s Japanese may be a big factor, because he raps in a way that makes the Japanese come across in a solid way. And yet his flow is freakier than those who break down the language to make it sound more like English.
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