The bargain Seven has just extracted from the jokers of Jolimont Street is almost unbelievable.
, who played a blinder. Behavioural economics teaches us that people conduct themselves in a way they believe will result in a reward. Cricket Australia has signalled to commercial partners that appalling conduct will be richly rewarded. We can therefore expect much more of it.is a decent fellow but was comprehensively outclassed. In his mitigation, Nine’s decision to pay $300 million for the Olympics dramatically reduced the competitive field.
The scarcity of tension was imagined, of course. Kayo falls over as a subscription platform without cricket and Seven cannot launch its ratings year without a major summer sport. This was a game of chicken and CA swerved first.in their 2025-2031 deal signed in September using identical competitive tension . Basking in that $4.5 billion contract at last year’s Grand Final, AFL CEOThere is nobody of McLachlan’s calibre at Cricket Australia – that much is painfully obvious.
This is a perceived conflict of interest. It is certainly a failure of perception management. The only way you sweat big dollars out of broadcasters is by hanging them out the window and making them believe you’re prepared to let go. Cricket Australia having Freudenstein as its lead adviser hardly sent that signal to News Corp. Or to Paramount.
CA reminded us that Freudenstein’s “broadcast experience is outstanding” and assured us he “was only consulted in an advisory capacity” and “was not involved in negotiations or executive decision-making.” We do not suggest Freudenstein acted improperly, only that on this deal, his advice was either very poor or disregarded.
CA’s statement suggests an eagerness for Hockley, alone, to take the bullet for this. Someone surely has to?Connect with
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