The company’s initial public offering coincides with a strong rebound in cruise bookings.
Viking is targeting a $10.4 billion valuation in its initial public offering on the New York Stock Exchange on Wednesday after pricing its IPO at $24 a share.
On board its smaller, upscale vessels, you won't find any kids. In fact, the cruise line doesn't hide the fact that it is going after the high-income baby boomer.In Viking Holdings' prospectus, the company says its cruises are for the"thinking person," underscoring its efforts to appeal to a traveler who seeks adventure and new experiences.
The luxury cruise line is targeting a $10.4 billion valuation in its initial public offering on the New York Stock Exchange on Wednesday, making it the third-largest cruise operator, afterViking upsized its IPO after existing shareholders decided to sell an additional 9 million shares amid strong demand from mutual fund investors, according to a source familiar with the situation.
"We're different because when you talk about the big cruise lines, they're large in the Caribbean," Hagen said."We have a tiny sliver in the Caribbean. The rest is Europe.""Cruising has really come into the forefront as a competitive choice in travel," Jason Liberty, CEO of Royal Caribbean, said to CNBC last week."The overall travel industry is $1.9 trillion. The cruise industry is $56 billion of that.
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