Customers aren’t clamoring for an Americanized culinary experience.
Ethiopian cuisine is a huge part of the rich and complex dining scene in and around the nation’s capital.
Around Washington, with its large Ethiopian immigrant community, non-Ethiopian customers have come to expect nothing less than the real thing.There are no special challenges. The challenges are all the same. You have to build the business. You have to work hard, especially when you start a new business. Double shifts. It’s hard to pay staff. You have to have everything covered for the employees.
I think that dish is tibs. People know beef; they know lamb. We add onions, jalapeños, tomato and spices. If someone has never tasted Ethiopian food before, we suggest they have the veggie combo, or one meat plus the vegetables. The one meat is usually tibs, all served on injera bread.
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