The well known commentator worked his first dozen UFC events for not a single penny
Joe Rogan is one of the voices of the UFC with an instantly recognisable tone which any fan of the sport will immediately know - and he even worked his first shows for the brand for not a single penny.president and became it when the company was bought back in 2001 for $2m - a drop in the ocean compared to the estimated $9bn to $10bn it was worth in 2022 and it is testament to how it has grown over the past two decades.
In fact, the UFC was losing significant amounts of money in the early days of its current ownership, and it meant White had to go to some drastic moves in order to save spending money., White explained how he managed to get Rogan to work his first dozen or so UFC shows for free as the company battled to reverse a near-$40m red hole in its finances as options were sought to minimise expenses and turn around its fortunes.White said:"I reached out to Rogan.
"But Joe Rogan did the first 12 or 13 shows for free. He said, ‘F*** yeah, I’ll come there and do it and sit in the best seats in the house,’ and everything else."Joe and I have been super close friends for a very long time. I would do anything for Joe Rogan."Dana White working on ‘left-field’ main-event for UFC 300, it’d be hugeFootball