This summer, a new perfume store will feed the olfactory adventurers of the French capital. Situated on the left Bank’s rue du Bac, the Bureau Postal D’Orsay features an elegant interior that recalls an early-20th century post office, and it will retai...
Left, the brand’s fragrance diffusers, handcrafted from brass. Right, a wall in the private showroom is lined with letter boxes. Depending on the particular mood or personality of a visitor, a concierge will unlock a box and take out a perfume with initials on. Each personal fragrance is named after an iconic character from film, literature or history.Left, the brand’s fragrance diffusers, handcrafted from brass. Right, a wall in the private showroom is lined with letter boxes.
Count Alfred d’Orsay was a dandy who became renowned among Europe’s artistic and political elite as a playwright, painter and sculptor before giving his name to a perfume brand in 1830. He forged ties with the likes of Victor Hugo, Lord Byron, Napoleon III, Alexandre Dumas, Charles Dickens and Franz Liszt, and his successful career also led him to be appointed director of the Académie des Beaux-Arts in Paris.
Erwan le Louër and Amélie and Mélanie Huynh, founders of relaunched perfume brand D’Orsay, in their private showroom in Paris.It was a clandestine romance with the Countess of Blessington that turned d’Orsay’s creative focus towards scent. He created a perfume for her and they both wore it, keeping it concealed in a secret bottle. The visionary had designed the first androgynous perfume.
Almost overnight, the scent became a bestseller, much-loved by the upper echelons of society. By 1932, the D’Orsay perfume house was selling more than five million bottles a year, and it would collaborate with the likes of artist Jean Cocteau, Lalique and Baccarat to craft unique interiors and products.With this pioneering spirit in mind, Amélie and Mélanie Huynh bought what was left of the brand, and decided to relaunch and modernise it.
The relaunched brand’s new collection of perfumes is composed of five body fragrances, called Equivocal Portraits, and five home, called Stolen Moments. The body fragrances embrace a state of mind rather than a genre – think freedom, trust or introspection – while the home fragrances evoke a time and place, like a nocturnal moment in an artist’s studio or a peek into a dancer’s dressing room.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Angelina Jolie Looks Seriously Alluring Rolling Around In Sheets In Her New Guerlain AdvertAngelina Jolie Looks Glowing In New Perfume Advert For Guerlain
Read more »
Parisian boy to be monitored for lead poisoning after Notre Dame fireA young boy who attends a school near Notre Dame which was found to have high levels of lead on site after the Notre Dame fire will be monitored after tests showed he was at risk of poisoning.
Read more »
Parisian boy to be monitored for lead poisoning after Notre Dame fireA young boy who attends a school near Notre Dame which was found to have high levels of lead on site after the Notre Dame fire will be monitored after tests showed he was at risk of poisoning.
Read more »
New Zealand council mocked for their MS Paint-style re-brandYou know what they say, money can’t buy taste. But then, they also say you get what you pay for – and this New Zealand council that paid over $98,000 for a total rebrand did not get almost 100k’s
Read more »
Wesley Snipes is Coming to America for brand new sequelNew Star Wars 9 claim hints at huge Luke Skywalker revelation
Read more »