Burberry's chief creative officer, Daniel Lee, discusses his approach to leading the iconic British brand, balancing its heritage with a contemporary vision, and the importance of fostering a community of creative talent.
Daniel Lee, Burberry 's chief creative officer, shared his insights into leading one of fashion's most iconic brands during the third chapter of Vogue Conversations at London's Lightroom. Lee, in conversation with Chioma Nnadi, British Vogue's head of editorial content, discussed his favorite moment from the Vogue: Inventing The Runway exhibition, highlighting John Galliano's spring/summer 1994 Anna Karenina show.
He recalled the impact of Kate Moss and Carla Bruni embodying Russian princesses in the show's dramatic and whimsical designs, shaping his own creative vision.Lee delved into the complexities of Burberry's legacy, balancing its 170-year history with contemporary British sensibilities. He emphasized the careful equilibrium between its heritage of functional outerwear and its current image of modern urban chic. A key aspect of Lee's leadership is the cultivation of a diverse community of British creative talent. Burberry's campaigns and front rows feature a unique blend of personalities, from musicians like Skepta and Shygirl to actors like Olivia Colman and Lennon Gallagher. Lee explained that their selection is based on artistic merit and excellence rather than fleeting trends. This focus on talent extends to Burberry's runway presentations, which have showcased both established British models like Agyness Deyn and Lily Cole alongside emerging stars like Kai Isaiah Jamal, Alva Claire, and Maya Wigram. Lee's unconventional choice to stage his first three Burberry shows in giant marquees erected in local London parks marked a departure from traditional fashion week formats. He explained that this decision reflected a desire to highlight the brand's intimate connection with British culture, positioning it as an integral part of everyday life on the island. Lee's vision for Burberry seamlessly blends its rich heritage with a contemporary outlook, celebrating British creativity and its influence on the global fashion landscape.
DANIEL LEE BURBERRY FASHION BRITISH FASHION CREATIVE VISION COMMUNITY SHOWCASES LONDON FASHION WEEK
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