Daniel Ricciardo says the F1 fanbase has 'changed drastically' as a result of the 'Drive to Survive' effect.
Daniel Ricciardo: Drive to Survive has changed F1’s fandom ‘massively’Daniel Ricciardo has praised ‘Drive to Survive’ for making Formula 1 “accessible” to a whole different fandom – but admitted it has come with some changes.
Three-and-a-half years on, the show continues to scale new heights – particularly after the on-track dramas of the 2021 season., Ricciardo was asked about his own popularity exploding as he was one of the stars of the first season. “It really has changed drastically since the series. Because it was a very niche group of followers that was…F1 is some people’s life. Like, it’s the only sport they love and they are into.“It just wasn’t very accessible for many years. Even like the simple fact we wear helmets – you couldn’t really put a face to a name.
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