Danone's UK president wants the government to use tax incentives to promote healthier products.
The steep rise in the cost of food over the last year makes it a difficult time to argue for higher taxes.
Currently VAT, a sales tax, is not charged on most food products, but the standard 20% VAT rate is applied to alcoholic drinks, confectionery, many crisps and savoury snacks, ice cream and soft drinks. The food industry has previously lobbied against additional taxes, arguing it would push up prices. However campaigners in favour of the strategy argue that tax revenues could be used to promote healthier eating patterns.
"Our sugar reduction programme has delivered dramatic reductions in the amount of sugar in foods eaten by children - including a 14.9% decrease in the sugar content of breakfast cereals and a 13.5% reduction in the sugar content of yogurts and fromage frais," the spokesperson said in a statement.
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