Despite the rise of online dating, many users report feeling exhausted and disillusioned. This article explores the changing landscape of dating apps, featuring Zaahirah Adam's experience of searching for love and the emergence of new apps aimed at addressing the shortcomings of existing platforms.
Dating apps changed single life forever when they brought swiping, liking and ghosting to the masses. Now, nearly two million people in the UK use online dating services to find love, according to Statista. But in the 12 years since Tinder revolutionised romance, many people say they fell out of love with the process.
'Most dating apps are just matching apps, not dating apps - I want to build a relationship,' said Zaahirah Adam, who has spent the last decade swiping on every app from Bumble, Hinge and Tinder to the League and Inner Circle. She's not alone. Some 78 percent of dating app users say they feel 'emotionally, mentally, or physically exhausted' by them, according to a 2024 study by Forbes Health. People have come up with inventive ways to find true love for centuries, says relationships expert Marian O'Connor. From Victorian promenading to 1920s tea dancing to lonely hearts columns in the newspaper, we're a species that likes to matchmake. Now, hoping to make Britain flirty again, there's a slew of entrepreneurs building the new age of dating apps. 'Petrified I'm going to die alone' Take Zaahirah, a glamorous ex-bodybuilder whose day job is in finance. When we meet in London Bridge, she's wearing a giant, fluffy jacket and a big smile. Soon though, we're talking about existential crises. 'I woke up about two and a half years ago having probably one of the worst panic attacks of my Iife because I'm petrified I'm going to die alone,' she says. Despite spending 10 years swiping, she has had had no luck finding The One, was sick of being ghosted (when the other person just disappears) and was increasingly uncertain she'd find someone to grow old with. Zaahira decided the apps had 'got it wrong'. Although the experience varies, most apps work in a similar way. A user signs up and creates a profile with pictures that show off their best side, some information about their life and what kind of person they'd like to mee
Dating Relationships Social Trends Dating Apps Online Dating Swiping Ghosting Relationship Fatigue New Age Dating
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