Dave Feit: Paul Finebaum and the De-evolution of ESPN

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Dave Feit: Paul Finebaum and the De-evolution of ESPN
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Nebraska football's Matt Rhule should 'shut up and coach better' because he advocated for his conference? Logic isn't required at the one-time 'Worldwide Leader.'

Host Mike Greenberg played a clip from Big Ten Media Days where Rhule said that he believes the B1G is the nation's best conference and thinks four teams "should get in every year" to the expanded college football playoff.

The de-evolution of ESPN - or, more appropriately, shifting the meaning of "E" from "Entertainment" to "Embrace Debate" - is a big part of why Finebaum went viral with Nebraska and college football fans. I've long been on the opinion that the only reason the shows that feature Finebaum, Stephen A. Smith and other purveyors of "throw crap at a wall and see what sticks" commentary get enough ratings to stay on their air, is largely due to the numerous offices and waiting rooms around the country that turn one of the lobby TVs to ESPN in the morning - on mute, notably - and don't turn it off until they leave.

As we all know, he's been in Lincoln for only one season, and inherited a program that - in terms of talent, culture, direction, and more - needed to be bulldozed and rebuilt from scratch. There's context, there's nuance, and then there's simply ignoring data to make your point. Finebaum chose the last one, repeatedly.

In January 2020, Rhule had just finished his best season as a college coach, leading traditional doormat Baylor to an 11-1 record and a No. 7 ranking before losses in the Big XII Championship and Sugar Bowl. He was one of the hottest names in the profession. In January 2020, Carolina Panthers owner David Tepper offered Rhule a seven-year, $62 million contract to become head coach.I believe that Rhule was extremely confident that his rebuilding formula - which had worked at Temple and Baylor - would work in the National Football League.

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