David Chang and Momofuku will no longer enforce 'chili crunch' trademark

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David Chang and Momofuku will no longer enforce 'chili crunch' trademark
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Rachel Askinasi is a reporter covering the food industry including restaurants, trends, agriculture, industry news and more.

David Chang issued a public apology on his podcast amid criticism over his company Momofuku attempting to trademark the term “chili crunch.” Chang, chef and founder of Momofuku, and Momofuku CEO Marguerite Mariscal said on the April 12 episode of Chang’s podcast, “The Dave Chang Show,” that they were no longer enforcing the trademark.

” Marsical added, “As a business, we’re taking the risk that by not enforcing it. Someone could come along — someone much bigger than us — say we’re not enforcing it, and therefore, they should own the mark.” Over the years, Chang has become somewhat synonymous in the U.S. with Korean fine dining, microwave cooking and a host of Asian supermarket goods.

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