VIP+ Analysis: ‘Deadpool & Wolverine’ follows similar success for “Inside Out 2” and “Twisters,” but the year’s cumulative data is harsh.
PHOTO ILLUSTRATION: VARIETY VIP+; "TWISTERS" & "DESPICABLE ME 4" COURTESY OF UNIVERSAL PICTURES; "DEADPOOL & WOLVERINE" COURTESY OF DISNEYFar less Hollywood films in 2024 are hitting $100 million in their home turf
And that’s just the problem. More than a miracle is needed to bring the 2024 domestic box office back up to last year’s level. As incredible as July was to the movie business, it still fell roughly 20% from a year ago, mostly because the combined success of “Barbie” and “Oppenheimer” — just as SAG-AFTRA joined the WGA in striking — set an exceptionally high bar for the previous July. Even with the enduring success of “Inside Out 2” from June, plus “Twisters” and then “Deadpool” delivering the year’s best weekend, it wasn’t enough to right 2024’s ship.
Even if M. Night Shyamalan’s “Trap” thriller kicks off August on a strong note this weekend, it won’t mean much if the fall months don’t deviate significantly from the decade-plus trend of being weaker than summer, which has accounted for nearly half of annual gross the past two years.
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