The future of once-beloved sports blog Deadspin has been murky since it was acquired by an unknown company called Lineup Publishing in March. The new ownership told WIRED they “don't want to ruin it.”
This week, former contributors to the sports blog Deadspin noticed something alarming: Their work had vanished from the site’s archives. There was no obvious pattern to why posts on topics such as ESPN’s attempt to create a “Black Grantland” and George R.R. Martin’s work ethic had disappeared, but it struck many alumni as likely intentional. Deadspin had recently been purchased by a new owner, Lineup Publishing, with ties to the online betting industry.
Prior to jumping into sports media, he appeared on a popular sailing YouTube channel, where his captain described him as “the Swedish salty sea dog.” He has also moonlighted as a music producer. David Woodley, chief revenue officer at the basketball media company Ballislife, says Noremo and Booker’s plan looks potentially straightforward.
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