German firm DiCoSo has developed electronic digital price tags which are already being used by some American auto retailers
Some American dealers are switching to digital price tags that can be easily updated as spec and prices change. DiCoSo, the German company who developed the tech, already has it in 240 European dealers, but now it’s catching on in the US. Digital price tags are also coming to other retail businesses, including Kroger, leading to worries about dynamic pricing tactics.
Related: Some Ford Dealers Want Over $100K For The Mustang Dark Horse But now it’s starting to make inroads into the US market and has already secured a deal with a Subaru dealer in Salt Lake City, the Auto News report says. DiCoSo wants to get 10,000-15,000 displays into US dealers in its first year, then grow to 50,000 in the coming years.
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