An unusual new tourist campaign seeks to draw visitors to the Austrian capital’s crypts, cemeteries and museums
Not many cemeteries have a gift shop, so the merchandising team at Vienna’s Zentralfriedhof had to stock theirs without much in the way of helpful precedent. A sense of restrained decorum is apparent in the mugs depicting the cemetery’s big-name resident musos: Beethoven, Schubert, the Strauss clan. After that, they let their hair down.
I also catch the last days of Sturm — a cloudy, half-fermented semi-wine whose popularity speaks even more eloquently to Vienna’s restless determination to celebrate life while it can, and give death’s nose a drunken tweak. At the same time, this city has always loved a showy funeral: the Habsburgs were delivered to their graves after dark, in grand, dramatic processions lit by thousands of torches that came to be known as “the people’s theatre”.
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