Coach Prime was rewarded for his efforts for publicity, according to university records
The University of Colorado awarded a discretionary bonus of $250,000 to Deion Sanders in late 2023, as first reported byThis payout, which had not been previously disclosed, was significant for a few reasons. First, it was not part of Sanders’ employment contract or tied to any specific performance milestone. Essentially, it was a gift to Coach Prime, who already earned $5.5 million in his first season at Colorado.
The university stated that Athletic Director Rick George awarded the bonus due to the immense impact Sanders had on the football program, the athletics department, and the university as a whole in his first year. This media exposure is not direct revenue but represents the advertising equivalency value of the extensive coverage received during the football season. During this time, Colorado had five of the top ten most-watched games in college football, including the College Football Playoff. Also, the increased exposure had lasting benefits for the university, including a record number of applicants for the fall 2024 semester and a 57% increase in minority applicants.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Colorado State's Jack Howell Issues Warning To Deion Sanders' Colorado Ahead of 2024In any college football rivalry, there's typically no love lost. Even in July, the tension between Colorado and Colorado State is starting to boil. Last seaso
Read more »
CBS Sports ranks Colorado's Deion Sanders as second-worst Big 12 coach in 2024Coach Prime will be looking to prove the naysayers wrong again this year
Read more »
Deion Sanders, Colorado, are a betting enigma, but that's where power ratings helpSammy P talked to legendary oddsmaker Kenny White to discuss Colorado's power ratings and Deion as a coach. White believes Deion will 'have a championship-caliber program by his fourth season.'
Read more »
How to bet on Deion Sanders, Colorado Buffaloes this upcoming seasonDeion Sanders and Colorado eclipsed their preseason win total in 2023, and Geoff Schwartz is betting on them to do it again in 2024. The former OL breaks down the team's schedule and more.
Read more »
Colorado's Deion Sanders says he's being 'judged on a different scale'Colorado Buffaloes head coach Deion Sanders addressed reporters at Big 12 Media Days and asserted that his wins are 'totally different.'
Read more »
Utah's Kyle Whittingham says Colorado 'back on the map' because of Deion SandersThe Utes coach is excited to have the former Pac-12 foes transition to the new conference
Read more »