Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
and Paralympic Committee for allegedly appropriating its phrases and trademarked symbols. The limited edition Prime drink created in collaboration with Olympic gold medalist basketball player, Kevin Durant, has been criticised for itsAn initial cease and desist request was sent on 10 July in an attempt to mitigate the issue without further action, yet Prime continued to distribute the alleged infringing product.
With no repsonse, the USOPC's subsequent legal action is an elevated attempt to prevent any further infringement and sever any suggeestion of affiliation between the USOPC and Prime Hydration.The main issue arises from the use of trademarked phrasing such as"Going for Gold","Team USA""Olympian" and even the simple term"Olympic", as well as imagery related to the Olympic rings logo , she loves all things music and enjoys singing sweet folky tunes.
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