Dell announces a new branding strategy for its PC products, simplifying its offerings into three tiers: Dell, Dell Pro, and Dell Pro Max. The changes aim to make the buying process easier for consumers.
Dell 's branding has always seemed a bit clumsy, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories— Dell , Dell Pro, and Dell Pro Max.Above that sits the Dell Pro line,'designed for professional-grade productivity', and right at the tippy top is Dell Pro Max, featuring machines designed for maximum performance.
But if you're wondering what happened to Alienware, have no fear—it still sits to the side of Dell's regular lineup of machines, as it's a subsidiary brand with enviable name recognition in the PC gaming hardware space. Makes sense to keep it around then, doesn't it? As for the rest, Dell says that its new unified brand strategy is all about simplifying the buying process for regular folk, with a supposed 74% of consumers walking away from technology purchases simply because they felt overwhelmed by the choices on offer. The new branding will apply to laptops, consumer PCs, displays, accessories and services, in the hope that it will stop buyer's eyes from crossing when it comes to deciding which tier to buy.The new Dell Plus lineup of 14 to 16-inch laptops will be available from February starting at $999, while Dell Pro 13, 14, and 16-inch models featuring Lunar Lake processor options start rolling out from today. Dell Pro Max laptops look like they'll take a little longer to arrive, as their release date is still to be confirmed.Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.Receive email from us on behalf of our trusted partners or sponsors If all this Pro and Pro Max branding sounds familiar to you, that's no surprise. It's rather close to Apple's nomenclature, as the iPhone has been available for a while now withWe're on the ground in sunny Las Vegas covering all the latest announcements from some of the biggest names in tech, including Nvidia, AMD, Intel, Asus, Razer, MSI and more
DELL BRANDING PC LAPTOPS CONSUMER ELECTRONICS
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