The ad buy includes more than $19 million in Los Angeles, a media market in several hotly contested congressional races that could determine control of the House.
In a sign of how important several tight California congressional races are to determining control of Congress in the November election, a Democratic super PAC has booked more than $27 million in television and digital ads in the state. It’s the most the House Majority PAC booked in any state in its initial $186-million advertising buy announced on Sunday, the largest amount the organization has ever spent in early campaigning.
Political groups on both sides of the aisle don’t always follow through with their advertising reservations, so it remains to be seen how much the PAC will actually spend in California. However, Democrats need to win four seats to take control of the House, which is why the House Majority PAC’s spending plan — which is aimed at 45 congressional districts nationwide, including Republican-held seats in districts that President Biden won in 2020 — is so focused on California.
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