Democrats have deployed a fleet of influencers to try to win over voters online – and match the hundreds of millions of dollars on similar efforts spent by the right.
As social media feeds have become key battlegrounds in the race for the White House, Democrats are deploying a fleet of influencers to try to win over voters online. Awa Sanneh made a name for herself dispensing beauty tips on TikTok. When the 23-year-old posted a video of her White House bathroom break, her half-million followers took notice.'I was just shocked. I was like, did you guys see that marble?' Sanneh told CBS News.
And while Flaherty said the Harris campaign does not pay influencers directly, CBS News found a constellation of other Democratic political organizations that do.In May, Future Forward — the super PAC supporting Harris — hosted panels like Gaming The Algorithm and How Advocacy Can Benefit Your Business. A spokesperson for the PAC did not respond to a request for comment. Sanneh said she was hired last month by Protect Our Care, a progressive advocacy group that relies on anonymous donors.
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