Detroit Lions Dan Campbell sets course for Super Bowl quest in 2024 NFL season.
With training camp kicking off Wednesday, the Lions have their sights set on winning the Super Bowl. However, fourth-year coachhas been adamant that the process it will take to reach that height will require double the effort that the team exerted last year to reach the NFC Championship game.shared his message with the team Tuesday as veterans reported, emphasizing the importance of work and not coasting off of last year's success.
“I talked to them last night. It was really like it’s been, and that’s, ‘It’s all about the work.’ We don’t live off of reputation, we live off of work," Campbell explained. "That’s what’s gotten us to where we’re at. It’s been a long, hard road to get to where we’re at right now and there’s a price to be paid, so we’ve got to go pay it again. That’s the message, and it’ll always be the message.
"It's about working guys in this week and, let's get them the reps and spread the load and get their legs under them," Campbell said. "Let's get their football legs under them and then along the way improve a little bit here. There's not a ton of reps to go around. There's a restriction on time lime limits. ... We're well within the rules, but that's really it. It's getting their football legs under them.
That experience has come in the form of working even closer with his assistants. Many of the key faces have been in Detroit since or before Campbell arrived, such as As a result, the Lions have a rare continuity amongst NFL staffs. By working with this group for so long,“More experienced. More experienced, and then I just bring this up, I’ve got more experience but so does the staff under me, they’ve got more experience," Campbell said. "And they’ve got more experience being around me and myself being around them. So that makes me better, your staff makes you a lot better, and they’re the reason I’m even in this position and we’re having success.
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