Developer Rick Caruso Wants to Build More Retail at His Seaside Luxury Hotel in Montecito

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Developer Rick Caruso Wants to Build More Retail at His Seaside Luxury Hotel in Montecito
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Developer Rick Caruso proposes adding a dozen retail stores, luxury & affordable housing to the Miramar Beach Resort hotel in Montecito. Local residents are divided.

has built some of the largest and most elegant shopping centers in Southern California, but one of his smallest retail projects on the drawing board is creating a battle ground between residents living in an upper-crust, beachside community. , wants to add about a dozen luxury stores to his seaside resort in the town where Oprah Winfrey, Gwyneth Paltrow and the Duke and Duchess of Sussex reside.

“My neighbors and I are saying, ‘Stay in your own lane. If you want to have shops in the lobby and the main building, that is fine,’” said Cliff Ghersen, a retired local schoolteacher who has lived in Montecito near the resort since 1972 and is a spokesperson for Neighbors of the Miramar, a recently formed group with 120 people on its mailing list. “But they want to build another dozen shops covering 17,000 square feet.

New stores would be in addition to a new batch of luxury brands opening in converted bungalows near the hotel’s entrance.just unveiled outposts there, joining a James Perse opened several years ago. Two more retail bungalows for unnamed luxury brands are on the way. Cori Hayman, who lives about a mile away from the hotel, is a member of the Miramar Club, a private club that is an extension of the Rosewood Miramar. She is often down at the resort and believes the hotel is a bonus for the community with its guest and resident events and the lush gardens open for all to stroll. She said the new stores won’t take up that much room and will be surrounded by a green space.

But the retail/luxury apartment section on the western edge of the hotel near quaint residential cottages, majestic old houses and the church on Eucalyptus Lane, has fueled heated backlash. In addition to the height reduction, the retail part has shrunk from 25,000 square feet to 17,000 square feet, and now there are eight luxury apartments instead of 15. Underground parking will have to be constructed to replace the surface parking lot.

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