What's going on with next-gen GPU prices? Here's digitalfoundry's thoughts on where things are and where we're heading - along with the latest episode of DF Direct Weekly.
, Microsoft saw no real way to cost-reduce Xbox Series X over time, so produced a lower power console instead. And even with existing 7nm/6nm consoles, Sony increased prices and Microsoft continues to lose money on every machine it makes - but at least the Xbox team furnished us with explanations that explainthey made Series S in the first place.
This is the point where the market - gamers - have the final say and this is the only factor likely to bring about a rethink on GPU prices. If the value isn't there, the product will not sell and graphics manufacturers will be compelled to cut its margins and offer the card at a discount. It's surprising to me that almost a week on from launch, it's possible to buy a RTX 4070 Ti at its base price, suggesting that demand isn't as high as expected.
Things may change if game-changing competition emerges - and who knows that AMD's RX 7800 XT will deliver - but the stark reality right now is that if you bought a GTX 1080 Ti or RTX 2080 back in the day at £699, there are only two real alternatives to consider in the same price ballpark: RTX 4070 Ti and RX 7900 XT.
One final thought: all of the new GPUs we've seen so far have been aimed at the high-end enthusiast gamer. We've still yet to see where prices will land for AMD and Nvidia's offerings in the cheaper price ranges. The question is, of course, the extent to which gen-on-gen price jumps will continue as we breach the $500/£500 barrier.
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