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Diageo Philippines launched a regional responsible drinking campaign in Asia Pacific with SUHO of K-pop boy group EXO to promote responsible and moderate alcohol consumption.SUHO, a renowned South Korean singer-songwriter and actor who leads the group EXO, brings his own unique perspective to the campaign.
“At Diageo, we are dedicated to promoting moderation and investing in programs that encourage responsible alcohol consumption. This groundbreaking campaign with SUHO enables us to tap into the growing influence of K-Culture, engaging adult consumers across Asia Pacific in a creative way to make more mindful choices and embrace moderation,” said Diageo corporate relations director for Asia Pacific Wilson Del Socorro.
The song, music video, and behind-the-scenes video will be shared across select Diageo social platforms as well as EXO’s social channels. In line with other responsible drinking campaigns, consumers are encouraged to visit DRINKiQ.com, a dedicated, responsible drinking website available in 16 languages and 35 country sites.
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