Did Apple really mess up with the iPhone 14 Plus? Some think it was all a plan.
, several suppliers and channel operators in China have confirmed that they've been told to cut production of iPhone 14 Plus phones and components by around 40 per cent while Apple evaluates demand.
Reports suggest that while iPhone 14 Plus sales have actually outpaced the iPhone 13 mini so far in China, the new phone has failed to attract interest in other countries. DigiTimes cited sources that suggest shipments of the iPhone 14 Plus will likely be reduced to around 10 million units for this year. It seems that Apple instead plans to focus on boosting production of the iPhone 14 Pro and iPhone 14 Pro Max. Nobody seems to be very surprised.
"Who would’ve possibly thought undercutting the Pro by only 100$ while being a marginally worse phone would be a terrible product strategy?" one person wrote on. But others suggest that this was the plan all along: that the iPhone 14 Plus was never intended to sell well, but rather to convince people to buy the Pro because it's"only $100 more".
you get it, bro. People think apple made a mistake and overestimated 14+ and now they failed lol what a joke. It's a sneaky marketing trick to boost Pro sales, 14+ is a decoy :D pic.twitter.com/SnfMyanxzCThe launch of the iPhone 14 Plus isn't the only surprising – and slightly perplexing – product line decision taken by Apple recently.