A Simply Business report said the controversial decision to host the 2022 World Cup in winter had led to UK pubs missing out on huge sales this summer.
England fans watching the game at the Salopian Bar in Shrewsbury. Picture by Phil Blagg Photography.
Beer sales were also up by 50 per cent thanks to the World Cup, pubs group Marston’s said last month. “This made the lack of a summer World Cup an even bigger blow. Now more than ever, small businesses needed a boost. The surge in trade would have come at a critical time for hospitality owners, many of whom are working hard to stay afloat while battling the impact of a surging cost of living."And, though locally, pubs said there had been some benefits of staging the World Cup so later in the year, the lack of a summer tournament had been a negative.
Ben Stanford who runs The George & Dragon in Much Wenlock said: “The lack of summer tournament football has resulted in lost revenue, as we would have been showing all of the home nations games. "We have been crazy busy at times, turning people away for England games. It has been heaving," he said.
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