For the first time ever, US adults will spend more time this year watching digital video on platforms such as Netflix, TikTok and YouTube than viewing traditional television, Insider Intelligence forecast. | AFP
Netflix and YouTube are “neck and neck” leaders when it comes to digital video audience attention, with US adults tuning in for about 33 minutes daily on average at each platform, according to Insider Intelligence.
TikTok is a key driver with the average amount of time spent there daily by US adults climbing sharply, according to Insider Intelligence. “The lines between social and entertainment have blurred, and TikTok is now coming for the bigger-screen video players.” TikTok, whose parent company ByteDance is Chinese, is fighting for survival in the United States with rising calls from mainly Republican lawmakers that the company should be outright banned because of its alleged links to Beijing.Insider Intelligence noted that while Twitter is not primarily a video platform, overall time spent on the platform by US adults is expected to drop this year and next year as its ranks of users decline.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tiktok creator Dr. Krizzle Luna calls for financial help after road accident“Akala rin po namin hindi na magkakaroon ng problema pero kasalukuyan pong nagkakaroon ng aberya kaya po may mga kaibigan ako na nag-fa-fundraising para sa akin,” Tiktok content creator Dr. Krizzle Luna said.
Read more »
Nadine Lustre launches YouTube channel: 'I'm actually excited to do YT'NadineLustre can now add YouTube star to her list of credentials as she ventures into the online video sharing space with her own channel. 🎥 | via philstarlife
Read more »
Nadine Lustre forays into vlogging with launch of YouTube channelFrom actress to entrepreneur, it seems that Nadine Lustre has added “vlogger” to her list of milestones as she announced the launch of her personal YouTube channel on Valentine’s Day. | HMallorcaINQ
Read more »
K-pop boy band E’LAST to release new digital single ‘Thrill’K-pop boy band E’LAST will be making their comeback with the release of a new single next week.
Read more »