Disney CEO Bob Iger has shifted to a quality over quantity strategy.
The Marvel Midas touch has minimized in recent years. After early risks like Iron Man and Captain America: The First Avenger paid off, Marvel Studios cemented itself as a bonafide box office juggernaut. Nine figure opening weekends were the norm. Billion dollar worldwide grosses became the measuring stick. Net profits were high enough to finance multiple future films alone.
Marvel Studios expanded to streaming shows in 2021. While the first couple of releases, like WandaVision and Loki, were smash hits, the sheer volume of what the MCU was dropping became overwhelming for the average fan. 2021 alone had four theatrical movies, four live-action streaming shows, and an episodic animated installment to boot. Nonetheless, the overall quality of 2021's releases came close to Marvel's gold standard.
"We're slowly going to decrease volume and go to probably about two TV series a year instead of what had become four and reduce our film output from maybe four a year to two, or a maximum of three," Iger said."And we're working hard on what that path is." As of this writing, Marvel Studios has just one theatrical release this year in the form of Deadpool & Wolverine. It is the first time that Marvel is sending one film to the box office in a calendar year since 2010 .
" a couple of good films in '25 and then we're heading to more Avengers which we're extremely excited about," Iger added, alluding to blockbuster 2025 projects Captain America: Brave New World, Thunderbolts*, and The Fantastic Four."Overall, I feel great about the slate. It's something, as you know, that I've committed to spending more and more time on.
Disney Marvel Cinematic Universe Bob Iger MARVEL STUDIOS RELEASE DATES LESS MARVEL SHOWS LESS MARVEL MOVIES DISNEY DECREASING MARVEL OUTPUT DISNEY DECREASING MARVEL PROJECTS LESS MCU STUFF BOB IGER MARVEL BOB IGER MARVEL STUDIOS
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