Madeleine McCann was nearly four-years-old when she went missing from her family's holiday apartment in Praia da Luz, on Portugal's Algarve, on 3 May 2007.
Adverts for a burger van, that featured pictures of Madeleine McCann, have been banned for being offensiveAdverts for a burger van, that featured pictures of Madeleine McCann, have been banned for being offensive.
The ads for The Otley Burger Company, which ran over Mother's Day, showed the missing girl and her mother, Kate McCann, with the caption:"With burgers this good, you'll leave your kids at home. What's the worst that could happen?" In the background, a man was shown running with a smaller image of Madeleine in his hands, alongside the words:"Happy Mother's Day to all the mums out there."
The promotional images were posted on the company's social media sites and were later reported to the Advertising Standards Authority .Madeleine McCann suspect claims it would have been 'absurd' for him to have abducted herA total of three complaints were filed to the regulatory body, all claiming the ads were likely to cause distress and serious or widespread offence.
ASA said it considered the nature of the content to be so concerning that it asked Twitter, Instagram, and Facebook to remove the posts and suspend the account pending its investigation.
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