It may be time for the Department of Tourism (DOT) and stakeholders to review the source markets for travelers they are relying on for the recovery of the tourism sector.
IT may be time for the Department of Tourism and stakeholders to review the source markets for travelers they are relying on for the recovery of the tourism sector.
“That will be the subject of an interesting discussion among stakeholders, because a question we can pose is, ‘If China will not return in the next 12 months, where will we get our market?’ In fact, that is a question that should have been asked a year ago or two years ago, because it’s just been people who were saying, ‘you know, let’s wait [for China to reopen],’” said Bengzon, who was DOT Undersecretary for Tourism Development prior to his retirement in 2021.
Data gathered by Forward Keys, which collects global aviation data based on actual booked tickets, showed the Philippines among the lowest of destinations to which Chinese nationals would travel. Meanwhile, the PHOA believes the tourism industry will likely recover to prepandemic levels in 2024. “If your international clientele is still a fraction of 2019 then we’re not there yet,” said Bengzon.
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