Trump’s “always-on-offense” style might work for him, but his example should come with a warning label for the Kristi Noems of the world: “Do NOT attempt this at home.”
The first law of holes is that if you find yourself in one, stop digging. After nearly two weeks of public humiliation,may have finally gotten the memo. At least, it appears she has finally taken her vice presidential aspirations out to behind the gravel pit, and
Rather than appearing chastened or humbled by this experience, Noem displayed a brazen, aggressive, and pugilistic posture, even as her claims continued to fall apart.” of his inclusion in the book. The only problem? Noem recorded the audio version of her book long before the decision to exercise mentioning the dictator.We can only speculate as to why Noem a) volunteered damaging information in her book to begin with, and why she b) so badly botched the subsequent crisis management.
One plausible explanation is that trying to clean up this mess would be like polishing a turd. This is to say that there is no way to defend the indefensible. “While bluster and belligerence can sometimes work, they are merely one tool in the communicator’s toolbox.”During the Trump era, there is a sense that one can lie with impunity, so long as you never let them see you sweat, and never back down. Being a MAGA Republican, in other words, means never having to say your sorry.
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