Fashion house Dolce & Gabbana wants pampered pups to smell like ylang-ylang and sandalwood with Fefé, a new luxury fragrance mist designed especially for dogs.
dog Fefé. “It’s a tender and embracing fragrance crafted for a playful beauty routine,” the company said. But it might lead you to ask if perfumes are safe for your dog.
A promotional video for Fefé shows a parade of pampered pooches with a voiceover calling out buzzwords like “authentic,” “enigmatic,” “rebel” and “irresistible.” “No animals were mistreated during the making of this campaign,” the fashion houseon August 1. “Their safety was fully protected.” The primary scents are ylang-ylang , musk and sandalwood. The perfume comes with a Dolce & Gabbana dog collar and tag.
The concept of scents for dogs isn’t new. Pet owners have long sought ways to cover or clean up doggy odors. You’ll find dog colognes, perfumes and deodorizing sprays for sale from pet supply shops. Dolce & Gabbana’s entry into the field puts some high-fashion heft behind the idea. It also comes with a hefty price tag of €99 for a small green glass bottle with a red cap and a 24kt-gold-plated paw symbol on the front.
Fefé is alcohol-free and its first ingredient is water. It contains fragrance and several different oils, including citrus peel oil and cedar oil. “Spray Fefé on your hands or on a brush and proceed by rubbing or brushing your dog’s fur from the middle of the body towards the tail to give them a moment of scented pampering,”Fefé perfume for dogs comes with a gold paw print on the front.certified through an Italian program that aims to ensure products are safe for animals.
Dolce & Gabbana’s description of Fefé calls out “cocooning and warm” notes from the ylang-ylang, a “clean and enveloping” touch of musk and “woody creamy undertones” from the sandalwood. Those scents are all designed to appeal to human sensibilities. Most dogs would happily roll around on a dead fish. Different strokes for different species.
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