Domino's bets big on 'checkout charity,' with a $174 million pledge to St. Jude

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Domino's bets big on 'checkout charity,' with a $174 million pledge to St. Jude
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The pizza chain has already raised more than $126 million for the children's hospital over the past two decades through its longstanding point-of-sales campaign.

The world's top-selling pizza chain finds raising big money for charity as easy as pie.Domino's recently pledged $174 million over the next 10 years to benefit St. Jude Children's Research Hospital, expecting the funds to come from its longstanding roundup campaign that invites customers to donate the difference between their purchase total and the next-highest dollar amount.

' Customers can perceive point-of-sale solicitations as a violation of their social contract with a company, according to researchers, but partnerships among likeminded organizations are viewed in a more positive light.REI Co-op, a specialty outdoor clothing and equipment seller, launched its member-supported public charity in 2021 to help make outdoor spaces more inclusive. The goal was to put more resources into the surrounding communities coming out of COVID-19 shutdowns.At its 185 U.S.

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