The pizza delivery giant said customers can expect to see a 50% off deal, among others
Domino's has announced plans to offer customers improved discount deals, following a drop in orders during the first half of 2024. The pizza delivery giant attributed the slump to a 'slow start' to the year, which led to a dip in shares. The company also warned that underlying earnings are likely to be at the 'lower end' of predictions. Despite this, Domino's remains optimistic about a recovery in customer confidence and aims to boost sales with better pricing.
The company said it believes that these deals, coupled with the quality of their product, provide good value. However, Domino's reported a 1.8% fall in group revenues to £326.8 million for the six months to June 30, compared with the same period the previous year. This was partly due to a 0.9% decrease in total orders to 35.1 million, particularly during the first quarter of the year.
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