Don Julio brings Mexico to Aspen with star-studded winter festival

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Don Julio brings Mexico to Aspen with star-studded winter festival
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The subsidiary of spirits distributor Diageo’s Reserve division and a celebrity-founded lifestyle brand are hosting an après ski experience.

Attendees can expect exclusive merchandise, special beverages and branded touchpoints that offer an immersive dive into the tequila label’s universe. Image credit: Don JulioIn Colorado, Tequila Don Julio, a subsidiary of spirits distributor Diageo’s Reserve division, is rolling out a glamorous, celebrity-filled event today and tomorrow, Feb. 23 and 24.

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