‘Don’t call it a comeback’: Woolworths to bring back Milkrun

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‘Don’t call it a comeback’: Woolworths to bring back Milkrun
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Woolworths plans to resurrect the fallen rapid grocery retailer Milkrun imminently, teasing its planned reappearance with an Instagram video.

, teasing its planned reappearance with an Instagram video of an arcade machine restarting on Wednesday.

Milkrun built throngs of devoted customers with its ultra-fast deliveries and reasonable pricing over the last two years before failing to secure more funding andbacked with more than $100 million in venture capital funding collectively, came to symbolise the boom and bust of a start-up bubble fuelled by low-interest rates and lockdowns.in partnership with Uber called Metro60.

The nature of Woolworths’ deal with Milkrun is unclear, but one possibility is that it has bought Milkrun’s customer list and brand rather than physical assets. If so, it would solve major weaknesses for, which previously had to lease its own expensive warehouses in inner-city locations and negotiate individual deals with suppliers at a much lower scale than Woolworths.

At the time, Milham said: “We’ve always been committed to doing things the right way, and winding down the business while we still have a sufficient cash balance enables us to ensure our people and suppliers are paid in full.”

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