Take-Two Interactive CEO Strauss Zelnick isn't looking to go big into the movie business.
, all of which have earned positive receptions and relatively wide audiences. It's quite a turnaround from the days of Jean Claude van Damme and Raul Julia throwing hands, or anything Uwe Boll ever did, and Zelnick attributed it to two things: Great source material, and great adaptations to non-interactive screens—something that really didn't happen in the past.
One notorious example of that is Max Payne, which hit theaters in 2008, just a year after Zelnick took control of Take-Two. It was not good—it currently holds a 16% aggregate rating on—and while it wasn't a huge box office bust, it didn't make a whole pile of money either, nor did it do anything to improve the reputation of the game series.
The pain of that failure may have faded over the years, but Take-Two's more recent Borderlands film project isn't exactly inspiring confidence either: Two years after the end of shooting, it's still a full year away, and co-writer Craig Mazin recently. That's not a good sign, and it may be part of why Zelnick isn't eager to jump into the film industry with both feet just yet.
"It's a really hard business, and we're not going to bet this company's future, or the value of our intellectual property, based on someone else's execution in another area of the entertainment business," Zelnick said."So we'll continue to be very selective indeed."Sign up to get the best content of the week, and great gaming deals, as picked by the editors.
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