Don’t pay DDB for DOT work, says Pimentel

United Kingdom News News

Don’t pay DDB for DOT work, says Pimentel
United Kingdom Latest News,United Kingdom Headlines
  • 📰 MlaStandard
  • ⏱ Reading Time:
  • 51 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 55%

Senate Minority Leader Aquilino Pimentel III on Tuesday said the Department of Tourism (DOT) should not pay the ad agency DDB Philippines after they circulated a promotional video about the country online that included stock footage from other countries.

DDB Philippines after they circulated a promotional video about the country online that included stock footage from other countries.

On Tuesday, a group of Cebu officials said the video fiasco was a form of sabotage and a “demolition job” against Frasco.“Given the circumstances, it is not difficult to see that the goal of all this is to sabotage the great accomplishments of the DOT secretary, who continues to deliver for the administration of President Ferdinand Marcos Jr.”

“We maintain that this barrage of criticisms in social and mainstream media is aimed at destroying neither the DOT nor the concerned private advertisement agency, but Secretary Christina Garcia-Frasco herself,” the group said. The government is investigating the “Love the Philippines” campaign video after social media users pointed out that stock videos, or non-original footage, including those from other countries, were used for promotional materials.

“I will criticize openly, as needed. That’s my job as a legislator and a representative of my people. But after heated discussions, we must remain focused on solving problems.”

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

MlaStandard /  🏆 20. in PH

United Kingdom Latest News, United Kingdom Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

DOT moves to cut ties with DDB Philippines after tourism rebrand messDOT moves to cut ties with DDB Philippines after tourism rebrand messThe Department of Tourism says it will exercise its right to forfeit the performance security of DDB Philippines.
Read more »

Netizens slam, praise DDB Philippines, DOT over 'Love The Philippines' campaignNetizens slam, praise DDB Philippines, DOT over 'Love The Philippines' campaignDDB Philippines and the Department of Tourism face criticism from a number of netizens outraged by what they perceive as a blatant mistake on the use of stock footage, while other netizens praise the new slogan
Read more »

DoT terminates contract with DDBDoT terminates contract with DDBThe Department of Tourism (DOT) on Monday said that it will terminate its contract with DDB Philippines, the agency it hired to prepare its promotional campaign for its new slogan 'Love the Philippines.'
Read more »

‘Recalibrate’ or DDB fiasco will‘hurt’ PH brand, Gordon tells DOT‘Recalibrate’ or DDB fiasco will‘hurt’ PH brand, Gordon tells DOTFormer Sen. Richard Gordon has pressed the DOT to “recalibrate” the Philippines’ brand image following uproar over its use of stock footage from other countries in a promotional video intended to drum up interest for local travel spots. | kdevillaINQ /PDI
Read more »

Dangerous Drugs Board clarifies: No affiliation with DOT’s ad firmDangerous Drugs Board clarifies: No affiliation with DOT’s ad firmThe Dangerous Drugs Board has clarified that it is not affiliated with the DDB Philippines, the DOT's partner advertising firm which used stock footage from other countries in a tourism promotional video for the Philippines. | zacariansINQ
Read more »

DDB Philippines apologizes over non-original footages in campaign videoDDB Philippines apologizes over non-original footages in campaign videoDDB Philippines has apologized to Department of Tourism (DOT) Secretary Christina Frasco and to the public as it admitted using non-original footage in the “Love the...
Read more »



Render Time: 2025-03-05 07:36:37