The DOT announced that it has terminated its contract with DDB Philippines, the department’s partner advertising firm that used stock footage shot from other countries in a tourism promotional video for the Philippines. | zacariansINQ
According to the DOT, it has not paid the DDB for the promotion video, adding that it “will exercise its right to forfeit performance security as a result of default in obligations under the contract and review standards of performance vis-a-vis any claims for payment or any other engagement.”
“Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism,” said DOT. While the agency had not explicitly stated whether it would reassess the new tourism slogan — which had also received backlash from the public prior to the stock footage controversy — the DOT assured the public that it would remain “fully committed to developing and promoting the Philippines as a powerhouse of natural wonders, culture and heritage, and a fount of warmth and hospitality.”
It can be recalled that the DDB Philippines in its apology also claimed that the video uploaded and went viral on social media was merely a “mood video” meant “to excite internal stakeholders.”
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
DOT moves to cut ties with DDB Philippines after tourism rebrand messThe Department of Tourism says it will exercise its right to forfeit the performance security of DDB Philippines.
Read more »
Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ videoDDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized to the DOT for including stock footage clips of other countries in its audio-visual presentation. | FArgosinoINQ
Read more »
Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ videoMANILA, Philippines — DDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized on Sunday to the Department of Tourism (DOT) for including stock f... CDNDigital
Read more »
Ad firm admits ‘foreign stock footage’ used in PH promoAdvertising agency DDB Philippines apologized to Tourism Secretary Christina Frasco and the public for using “non-original/stock footage” of travel destinations in other countries for the 'Love the Philippines' campaign’s promotional video.
Read more »
DDB Philippines apologizes over non-original footages in campaign videoDDB Philippines has apologized to Department of Tourism (DOT) Secretary Christina Frasco and to the public as it admitted using non-original footage in the “Love the...
Read more »
DOT probes 'Love the Philippines' video over alleged use of 'non-original shots'The Department of Tourism is investigating its 'Love the Philippines' campaign video after netizens pointed out that it had allegedly used 'non-original shots' of locations outside of the country.
Read more »