BBC Two has announced entrepreneur Sara, founder of worldwide crafting company Crafter’s Companion, will be brought into the den following Jenny Campbell’s departure in February.
Dragon’s Den will feature a new face on the Dragon line-up in crafting extraordinaire Sara Davies.
BBC Two has announced entrepreneur Sara, founder of worldwide crafting company Crafter’s Companion, will be brought into the den followingSara, 35, will be the youngest Dragon the show’s ever had. Her achievements, however, are no less impressive – having founded Crafter’s Companion 13 years ago from her bedroom in university.
The company now turns over £34 million a year and employs over 190 staff across the UK, US and Europe – with Sara receiving over 25 business awards. She was also awarded an MBE in 2016 for services to the economy in the Queen’s Birthday Honours list.Speaking about being hired for Dragon’s Den, Sara said: ‘I’m absolutely delighted to join the other Dragons for the new series of the show.
‘I’ve been a fan of the show since it started, I was even invited to pitch on the show 13 years ago so it feels like I’ve come a full circle. It wasn’t all that long ago when I was in the position of the contestants so I really feel like I will be able to relate to their stories and their journeys so far.
‘I understand the highs and lows of building a global business from the ground and taking that initial product idea all the way to market.
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