Dutch design collective Droog presents an exhibition at Triennale during Milan Design Week 2023, curated by Maria Cristina Didero and Richard Hutten and celebrating its 30th anniversary
and Richard Hutten, Droog founding member alongside fellow designers including Gijs Bakker and Renny Ramakers. The collective’s name is a Dutch word meaning ‘dry’, indicating a general preference for a minimalist and essential approach to design.‘Droog can be considered one of the last movements of the 20th century, it was the explosion of a shared common sensibility,’ comments Didero.
Held at Triennale during Milan Design Week, the exhibition will also feature notes and comments from the global design community, gathered by Didero and Hutten via Twitter account @Droog30, to demonstrate the collective’s impact through the memories and points of view of those who have been observing its work and history.‘A group of young and unscrupulous Dutch designers who created their own projects in a relatively isolated context had come to exhibit in Milan with great success,’ says Hutten.
‘Droog30 – Design or non-design?’ Is an itinerant exhibition curated by Maria Cristina Didero and Richard Hutten
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