Dua Lipa is the new face of the Chanel 25 bag. In an exclusive interview with Vogue, Dua Lipa discusses personal style, her first Chanel purchase and travelling light.
On the heels of Dua Lipa ’s appearance on the front row at the Chanel spring/summer 2025 couture show in Paris, Vogue exclusively unveils her debut as the face of the house’s new hobo handbag: the Chanel 25. The campaign features the star dancing, running and singing through the streets of New York, set against a soundtrack of the Fine Young Cannibals’ 1988 hit “She Drives Me Crazy”. A direct descendant of the revolutionary 2.
I don’t really have one defining thing, and I always love collaborating with those who maybe people don’t expect me to. That’s what’s fun about it. There’s nothing too big or too daring. I’m ready to try it all. I’m not a uniform person at all. What’s it like to become a part of the Chanel family? It’s amazing. You know, when I first signed my record deal in 2014, I left my job in a restaurant, and when I got my first big check, I went to the Chanel store.
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