EA is considering ways they can include 'thoughtful implementations' of ads in their AAA games.
Video game developers are constantly looking for additional ways to generate revenue from their releases, and it seems Electronic Arts CEO Andrew Wilson is considering advertisements within games as a way to get them in front of consumers. Specifically, the CEO and the team he oversees are looking into how ads could fit into their AAA games, as he stated during the question and answer portion of EA's latest earnings call.
"To answer your question on advertising broadly, again, I think it's still early on that front. And we have looked over the course of our history to be very thoughtful about advertising in the context of our play experiences.
So while ad-implementation on a larger scale still seems to be in the early stages of conceptualization for EA, it's certainly something the company is exploring as they look to capitalize on the many players their games draw in for hours of their lives.
The fact that EA learned its lesson the hard way with The Boys and UFC 4 and Wilson's comment above about EA intending to include"very thoughtful implementations" of ads in their products will hopefully indicate that if this a route explored in the future, it won't be in a way that inspires an eyeroll from its players.0commentsRelated:
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