Tyler grew up in Silicon Valley during the '80s and '90s, playing games like Zork and Arkanoid on early PCs. He was later captivated by Myst, SimCity, Civilization, Command & Conquer, all the shooters they call 'boomer shooters' now, and PS1 classic Bushido Blade (that's right: he had Bleem!).
that EA CEO Andrew Wilson is champing at the bit to increase the efficiency of EA's studios using generative AI tools, and he returned to the topic this week on a call with investors, saying that EA's developers themselves have a"hunger" to put AI to work on their projects.
"And I would tell you, there's a real hunger amongst our developers to get to this as quickly as possible," said Wilson,"because, again, the holy grail for us is to build bigger, more innovative, more creative, more fun games more quickly so that we can entertain more people around the world on a global basis at a faster rate."
Despite its growing acceptance by studio managers, most individual game developers are concerned about the ethics of using generative AI: 42% of the GDC survey's respondents said they were "very concerned" about the issue, another 42% said they were"somewhat concerned," and only 12% said they weren't concerned at all.Sign up to get the best content of the week, and great gaming deals, as picked by the editors.
I think machine learning does have more transformative potential than the blockchain stuff ever did, but I don't have the confidence a games industry exec does to claim to know when and in what way it'll bear out. One thing I wonder is how much joy players will actually find in using or interacting with generative AI.
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