Even when correcting figures for the early bank holiday, bad weather kept consumers from making typical spring purchases last month.
Retail sales dropped 4% in April versus the previous year, dampened by a spell of wet weather and an early Easter bank holiday.
Nonetheless, even when correcting for the seasonal distortion, the average growth for March and April together was only 0.2%, down on the three-month average of 0.5% and the 12-month average of 2.2%. Food sales increased 4.4% year-on-year, against a growth of 9.8% in April 2023, while non-food sales decreased 2.8% for the same period.
Helen Dickinson, chief executive of the British Retail Consortium, said: “Dismal weather and disappointing sales led to a depressing start to spring for retailers, even accounting for the change in timing of Easter.
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